The 4 main challenges with “V” Day

The 4 main challenges with “V” Day

“V” DayCupidon’s annual frenzy!  For many of us, it is a day filled with high sentimental expectations because after all, isn’t this supposed to be THE day to express your true feelings for the love of your life? The day when a bold statement, filled with symbolism, is supposed to be made not only between two lovers but also for the WHOLE world watching? That’s probably one of the reasons why February 14th (a.k.a. Valentine’s Day) is said to be the “biggest” engagement date of the year in the U.S.  Absolutely!


But aside from romance, did you know the true love fest undoubtedly resides with the “love merchants” of the world? Yes Honey! For all the confectionery makers, restaurant owners, flower shops keepers, jewelry artisans, greeting cards manufacturers, champagne producers, fragrance makers, etc.; Valentine’s Day really translates, in the U.S. alone, into 20 BILLION$ worth of love! That’s a lot of love and coincidentally, “V” Day happens to be just seven short weeks after the annual shopping peek: Christmas… How convenient!

We may sound satirical but make no mistake: we do see a lot of good with February’s red soaked date. Anything that promotes “love,” we are big fans of… as long as love remains true and doesn’t take second row behind other motivators…


So here are the 4 main challenges we see with “V” Day, whether you are in a relationship or you’re not:

1. If you are in a relationship and put so much emphasis on being covered with roses and chocolates every time Feb 14th comes along, doesn’t it tell a lot of what you ultimately value in the relationship? Or is this simply an indication that you are not feeling loved the rest of the year?

2. If you are NOT in a relationship and are heartbroken just at the thought of not having new pics to upload to your social media profile, are you truly looking for love or is feeling “acknowledged” by the crowd really what you are looking for?

3. If you are in one of those stormy relationships, with the two of you always fighting over the slightest details all year around, are you using Valentine’s Day as a cover up for your dysfunctional romance?

4. If you are NOT in a relationship and are feeling melancholic about previous February 14th celebrations, (you know the ones before he or she ran away?) well if it’s the case, isn’t this the time for you to move on? How long will you accept to get stuck in your past?

In a nutshell, we think that if you are alone on Valentine’s Day, you should not necessarily see this as a curse. You probably spared yourself an over priced bad dinner in an overbooked restaurant with an awful service provided by overstretched and stressed out waiters, with someone who’s maybe only sailing the love wave… Just smile and be happy. You’re worth more than that!

But if you have someone dear to your heart with whom you’ll be spending Feb. 14th with, here’s what we hope: that you also have your own special date(s) on the calendar that you commemorate, date(s) that are only yours to celebrate when you don’t need flower shops or chocolate makers to remind you how lucky you are to have that special person in your life.

P.S.: For the record, we both loooove flowers and chocolates!

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